5 Little-Known Ways for Effective Product Branding

Building a business and growing customer loyalty is challenging, let alone generating more sales revenue. Why? Because many existing products in the market are all the same.

If your competitors are already established, how do you think you can compete with them and win more customers to buy your product?

This is why you need effective product branding. You have to differentiate what makes your goods or services unique.

Customers always want to know what’s in it for them. Why do they need to choose your product instead of the other?

Did you know that customers have a 306% higher lifetime value once they feel emotionally attached to a brand? This means they will spend more or even go twice compared to an average customer.

To go in-depth on this topic, here are the five little-known ways for effective product branding:

1. Give Your Brand a Personality

What do I mean by giving your brand a personality? It means humanising your brand to allow your customers to feel emotionally connected. What would be its traits, tone of voice or characteristics if your brand is a human?

Give your brand human characteristics instead of using jargon term that sounds robotic. How? It shines through in your branding message, logo design, and overall marketing campaign.

2. Be Consistent and Authentic

Once you find the right personality for your brand, there must be consistency and authenticity. How you convey your brand message on your website should be the same as on your other social media platforms.

If there is inconsistency, your customers might be confused about what your brand stands for. Just try to observe what the big players in the industry are doing to maintain brand consistency. Or even your competitors in the field.

3. Know Your Target Customers

What are the ways to know who your target customers are? You need demographics in your market research to know those individuals or groups of people that would likely buy what you offer.

It doesn’t hurt to take a granular approach if you target massive people. In that way, you will know what group by age, race, gender, or type of work where your product can serve best. No one will buy goods if they don’t need them in the first place.

4. Involve Your Team

A consistent brand personality does not only revolves around the product or the marketing campaign. It is how the way you deliver customer service. It pays to involve your team if you want successful and consistent product branding.

What are your company’s mission and vision? What are the goals to ensure that you provide the best customer service in person or on social media? Your team should be able to deliver what your brand messaging is trying to convey in all aspects.

5. Know Your Unique Selling Proposition

You are aware that your products have sameness to the others on the shelf. So how do you actually differentiate it from your competitors? Simple! You have to know your product’s unique selling proposition, and that is what you will sell.

Not making sense? Think of this scenario. Your products are no different from the others, they only have different packaging or a few features, but it’s still the same. It should be able to appeal emotionally to your target customers, and they will be the ones to differentiate your product from the others.

Final Thoughts

It always takes consistency and a lot of hard work to be consistent in your product branding. You need to consider many things, from designing your logo to choosing the right font, colour palette, and tone of voice to make your branding memorable.